warby parker - do good campaign

This campaign was created to re-emphasize the philanthropic works of Warby Parker. The company’s mission is more than a “buy one, give one” business model. Rather, Warby Parker uses funds from sales to invest in skills and jobs to citizens around the world. Warby Parker partners with VisionSpring to train individuals on how to give eye exams and sell glasses in regions that would otherwise not be able to access such goods and services. The idea behind this digital marketing campaign was to target customer searching for eye glasses or sunglasses. Upon submitting their search query, their screen would go blurry, then an information pop-up describing Warby Parker's efforts to do more than just give glasses to countries in need would pan across the screen on any device. The customer would then be able to quickly learn more about Warby Parker's deeper philanthropic efforts, and be more likely to click on the link to continue learning and ultimately consider Warby Parker as a serious option for their eye glass needs.