rolex: excellence lives on

Rolex is the ultimate icon of human achievement- achievement only earned through passion, integrity, and the pursuit of something greater.

Task: Develop a strong platform that expresses who Rolex is today and what the Brand represents. The platform should extend across many years and live throughout all touch points and communication. As Rolex is one of the most iconic brands in the world, our job is to preserve the meaning of the Brand. To do so, the brand platform must build pride among current owners and spark the dream for the next generation.

THE legacy PROGRAM

#BecomingMyLegacy

As part of the over-arching campaign, I was asked to create an opportunity for Rolex to supplement the campaign message "Excellence Lives On."

With the focus on igniting the spark for excellence in the next generation, I pitched "The Legacy Program," a mentorship opportunity in which young, aspiring talents in athletics and the arts vie for a chance to learn from the legends of their respective fields.